Verasce for H&M Ad Campaign Preview
What do you get when you mix high quality luxorious Versace with low-priced, every-day H&M?
Well, we have have to see, but now, we have previews.
Donatella Versace confirmed Versace would be collaborating with H&M for the Fall/Winter 2011 season. A Pre-Spring collection is also in the works.
The irony behind the collaboration is that Donatella said she wouldn’t ever do a collaborate with a lesser brand because she “worked very hard to put Versace in the luxury segment” and ”didn’t want to confuse the brands.”
Campaign photos of Daphne Groeneveld, Lindsey Wixson, and Sasha Pivorova were released showcasing both the edgier side and vibrant side of the collection.
The collection will be available in the US November 19th in the 300 select stores as well as online. -Taylor